NotCo (a plant-based food company) is planning to launch NotHangover, a probiotic shot that breaks down the byproduct of alcohol responsible for making you feel rough after a night of drinking. Developed using AI technology, the product’s effects last for 18 hours in your system and are proven to reduce your hangover by at least 70%.

Radio Spots:

To help launch NotHangover, we wrote and recorded a series of comedic radio ads that reflect the benefit of 70% less pain.

INSIGHT: NotHangover can reduce the effects of a headache by up to 70%.

IDEA: Show how beneficial this reduction is by creating radio ads that highlight no matter what form the pain is in, 70% less pain is definitely worth it!