Bombas: The New York Sock Exchange
How do you get some of the wealthiest people in NYC to give back to their community? You go where they can’t ignore you…their place of work.
Experiential:
Bombas will take over the New York Stock Exchange, and turn it into the New York Sock Exchange. As a key symbol of consumerism in the U.S., the NYSE shows just how dynamic purchasing power can be. So why not use that purchasing power for good? Bombas will take over the exterior of the building, set up a pop-up shop inside, and use the ticker boards to truly show some numbers that we as New Yorkers should be taking stock of.
INSIGHT: The New York Stock Exchange is seen as a the largest symbol of capitalism and wealth in NYC.
IDEA: Give these big spenders an investment opportunity they can’t refuse…a chance to invest in their community with Bombas.
Spec Work
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Spec Work 〰️
Copywriter: Scott Bandler
Art Direction: Also me!