Duolingo: DuoMode
It’s time to go from binge-watching to binge-learning.
YOUNG ONES 2024 FINALIST
YOUNG ONES ADC 2024 FINALIST
Case Study:
Introducing DuoMode: A collaboration with Netflix that lets you learn language with the largest and most popular catalog of foreign shows in streaming.
And what better show to launch DuoMode with than the highly anticipated return of Squid Game, the most watched international show of all time.
Promotional:
To generate buzz and speculation for the collab, we created a cryptic symbol which we placed all over subway stops, billboards, and social media.
INSIGHT: People say they can’t commit to learning a language, but they sure can find the time to binge watch.
IDEA: Meet these commitment-phobes where they already are by partnering with Netflix: the streaming site with the most watched foreign-language shows.
Spec Work
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Spec Work 〰️
Copywriters: Scott Bandler, Nicco Rosato, & Derek Lamer
Art Direction: Hailey Joseph & Josh Svoboda